Services

Let me help you get to know your audience. What makes them tick? How do we best reach them? 

• Audience Segmentation and Analysis
• Consumer Journey Mapping
• Audience Sizing
• Media Consumption and Channel Selection
• Local Market Profiling and Costing
• New Market Entry/Grand Opening

I can help you understand the media landscape and give you the planning tools needed to decision around budget and creative. 

• Cost Analysis and Budget Guidance
• Creative Best Practices
• Media Mix and Channel Strategy
• Playbooks (GO, Market Entry, Struggling/Triage)
• Sponsorship Evaluation

It's time to make a plan and bring it to life. I have experience at all stages of the process. 

• Tactical Media Plan Creation
• Cost Verification and Negotiation
• Flowcharting, Timelines and Creative Specs
• Measurement Frameworks, Tracking and Trafficking
• Development of Learning Agendas and Testing Roadmaps

Need a senior point of view on your media team? I can be a resource. 

• Employee Training and Development
• Department Goaling and Mapping
• Scope Creation and Templatization
• Maternity/Paternity Leave Coverage
• New Business Pitching